MMFM’s Commitment to linking the Industry in
Miami-Dade County, Florida with our Global Partners. 

MMFM is working to develop professional opportunities and educational initiatives that will enable Miami-Dade County to be the hub for Creatives, while we continue to ensure that equal access is provided throughout our diverse and multicultural communities.

The MMFM Team

Patricia Arias

Founder and Chief Executive

Pattie has been involved in public service for more than 30 years and has developed programs and initiatives on a local, national and international level. In 2008, she founded the Miami Media and Film Market and currently serves as its Chief Executive. Among some honors and distinctions, Ms. Arias was named International Business Woman of the Year by the World Trade Center/Miami, was presented with the prestigious Governor’s Business Ambassador Medal for the State of Florida, served on the host committee of the first three Miami International Film Festivals, and currently serves as a member of the international jury for the “Premios Platinos” which honors Ibero-American Cinema. Pattie is also a member of Miami Dade College’s School of Entertainment & Design Technology Advisory Board. Pattie began her career in the film and tv industry working in front and behind the camera on various shows and films including the iconic series, “Que Pasa, USA?”. She has been a staunch advocate for the industry and is committed to the development of projects that directly benefit her community and State. She attended Miami Dade College and the University of Miami. Her hobbies include speaking, chatting, talking, and conversing. She is fluent in Spanish, French, and Italian with a working knowledge of German. She dedicates her work on MMFM to her late father, Jorge Jimenez-Rojo who was a prominent industry maverick.

Jose Luis "JL" Martinez

Producer / Consultant (Lucky Seventeen Entertainment) Creative Director / Co-Founder Miami Media & Film Market (MMFM)

Jose Luis “JL” Martinez is a producer, consultant and director. He began his career as a booking agent for South Florida talent in Miami Beach. In Los Angeles, he worked on a motion picture desk at ICM Partners, one of the premiere global talent agencies in the entertainment industry. Mr. Martinez was involved with the Miami Film Festival to help plan and execute its 25th anniversary anniversary edition. He went on to provide business development for the 7Bar Foundation’s unique “Lingerie Miami” charity event benefiting microfinance initiatives for women, and creative direction for the Miami World Cinema Center, where Mr. Martinez also holds various producing titles on independent films which have premiered at multiple international film festivals such as Miami, Marbella, and South by Southwest. He architected the “Connect Cuba” campaign for the Foundation for Human Rights in Cuba (FHRC), an effort to bring open internet and human rights awareness for the Cuban people. Since 2010, through co-founding and creative direction of the Miami Media & Film Market (MMFM), a yearly industry event hosted by CAMACOL, the Latin Chamber of Commerce of the US, Mr. Martinez has organized, and moderated panels with a wide cross section of entertainment and media professionals from around the world. His latest projects include Executive Producing for Atomic Digital Media, a media company creating digital content for kids and families, and consulting for Hialeah Park Studios. He has also produced live events including Miami Rocks Our Troops and The Survivors Concert benefits. Most recently, he produced the award-winning feature MARCUS and executive produced a digital campaign "The Amparo Experience" for The Real Havana Club. Mr. Martinez graduated with honors from the University of Miami’s School of Communication, majoring in Motion Pictures and Theater Arts. Jose Luis’ greatest motivation and guiding light is his beautiful Italian wife Silvia and their three wonderful kids, Sophia, Layla, and Gabriel.

Special Appreciation

  •  Mayor Dianela Levine Cava
  •  Board of Miami-Dade County Commission
  •  City of Miami Commission
  •  Commissioner Miguel Angel Gabela (District 1)
  •  Rick Beasley, Executive Director South Florida Workforce.
  •  Madeleine Pumariega, President Miami-Dade College
  •  Mauricio Ferraza, Chairperson MAGIC, Miami-Dade College
  •  Jose L. Chi, President CAMACOL
  •  Pedro L. Mesa, Sedano’s Supermarket
  •  Adrian Wootton, OBE, Chief Film London and BFC
  •  Patricia Motilla, Partner Andersen, Spain
  •  Greater Miami Convention & Visitors Bureau
  •  Jose Barletta, MS President Barnews


  •  Matthew Stein, Head of Development, G Unit Film & Television
  •  Juan Carlos Coto, Writer / Director / Showrunner, (9-1-1, From Dusk Till Dawn The Series, Nikita, 24)
  •  David Parfitt, Producer, Academy Award Winner (Shakespeare In Love, The Father, Black Dog)
  •  Gustavo Ferrada, Head of Scripted, Mediacrest
  •  Amanda Renfroe, Head of Animation, Steamroller Animation
  •  Joe Menendez, Director / Producer / Writer (Star Trek: Picard, Snowpiercer, Quantum Leap)
  •  Carlos Rafael Rivera, Emmy Winning Composer (Netflix The Queen's Gambit, Monsieur Spade, Griselda)
  •  Gonzalo Amat, Cinematographer, Amazon Prime The Man in the High Castle
  •  Sandra Avila, Manager / Producer, Inclusion Management
  •  Ronald Baez, Programming Captain, SLAMDANCE Miami
  •  Natalie Ballesteros, Casting Director, CBS
  •  Peter Baxter, Co-Founder, SLAMDANCE
  •  Craig Bernstein, A3 Artists Agency
  •  Maylen Calienes, Latino Filmmakers Network
  •  Eduardo Castro, Costume Designer, ABC Once Upon a Time
  •  Jason Chen, EVP, Bron Digital
  •  Elaine del Valle, Award-winning Filmmaker, Brownsville Bred
  •  Gloria Fan, Disney Branded Television
  •  Susan Gallagher, Actress, Netflix Cobra Kai
  •  William Garcia, Playworld Pictures
  •  Brenda Gilbert, Co-Founder, BRON
  •  Gary Glushon, Fenix Studios
  •  Karen Hall, Emmy Nominated Screenwriter, M*A*S*H, The Glades
  •  Dean Lyon, Visual F/X Producer, Splinter Studios The Lord of the Rings
  •  Stewart Mackinnon, Executive Producer, The Man in the High Castle 
  •  José Manuel González, Director / GM, Secuoya Studios
  •  Francois Martin, Business Development, Vertical Entertainment
  •  Harris Maslansky, Financier / Executive, Columbia Pictures, EFS Advisors
  •  Maricarmen MC Lopez, Producer, VH1's Love & Hip Hop
  •  Patricia Motilla Bonías, Partner, Head of Culture, Sports & Entertainment
  •  Peter Murrieta, Producer / Writer, Netflix Mr. Iglesias
  •  Kristen Murtha, Animation Producer, Netflix
  •  Ben Odell, 3Pas Studios

2024 Advisory Committee

  •  Chair, Kevin Sharpley, Kijik Multimedia
  •  Patricia Arias, Chief Exec, Co-Founder, MMFM
  •  Jose Luis Martinez, Creative Director, Co-Founder, MMFM
  •  Marco Giron, Film and Entertainment Commissioner, Miami-Dade County Office of Film and Entertainment
  •  Joe Garcia, New Voyage Productions
  •  Rolando Aedo, COO GMCVB
  •  Mauritz Plenby, Geographic Solutions
  •  Carlos V. Gutierrez, No Parachute Films
  •  Eric Gaunaurd, Paradiso Pictures
  •  Dean Lyon, Visual F/X Producer, Splinter Studios "The Lord of the Rings"
  •  Chair Emeritus: Prashant Shah, President Hollywood Bollywood Productions

In Partnership with:

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  • 1401 W Flagler St
    Miami, FL 33135
    United States

  • 305-642-3870