About MMFM
Meet THE TEAM
About MMFM
For almost fifteen years, The Miami Media & Film Market (MMFM), an initiative of the Latin Chamber of Commerce of the USA (CAMACOL), has grown into one of the top creative and business development entity for film, tv, and digital content creation in Miami-Dade County, Florida, benefitting both the local entertainment community and the global industry. With a 16 year track-record, MMFM is poised for strategic growth, adapting and growing along with the ever-changing needs of the global content development industry.
MMFM appreciates the hands-on assistance provided by our long-time partners who have supported these efforts.
MMFM is a program of CAMACOL.
The MMFM Team
Patricia Arias
Founder and Chief Executive

While serving as Managing Director of CAMACOL in 2008, Pattie recognized the economic potential of the creative industries—a collaborative effort that led to the creation of the Miami Media & Film Market (MMFM), now in its 16th year. She currently serves as Executive Director of CAMACOL and Chief Executive of MMFM, leading initiatives that promote business development, international partnerships, and job creation in Miami-Dade County through digital, broadcast, and training platforms. Pattie served on the host committee for the first three editions of the Miami Film Festival and currently sits on the international jury for the Premios Platino Awards, which honors excellence in Ibero-American content. She is a member of the MDC-MAGIC 10th Anniversary Advisory Committee.
Jose Luis "JL" Martinez
CO-FOUNDER & CREATIVE DIRECTOR

JL is an accomplished producer, consultant, and director. Since co-founding the Miami Media and Film Market (MMFM) in 2010, he has shaped its profile by curating and moderating high-level panels with leading voices from across the global entertainment media landscape. Among his credits include the award-winning feature MARCUS and executive producing the immersive digital campaign The Amparo Experience for Bacardi's The Real Havana Club. A University of Miami alumni, JL began his career in the talent agency world, including ICM Partners (currently CAA).
MMFM has assembled an impressive Advisory Committee composed of veteran global screen industry experts. This committee is comprised of leading representatives from Miami-Dade, New York, Los Angeles and strategic global markets including Spain, the EU, Canada, and the UK.
MMFM Advisory Committee
Chair
Adrian Wootton, OBE - CEO Film London & British Film Commission
Vice Chair
Patricia Motilla Bonías - Partner Andersen, Spain, Vice-Chairssion
• Gustavo Ferrada - Head of Scripted, Mediacrest, Spain
• Eric Gaunaurd - Founder / EP, Paradiso Pictures, Miami-Dade County
• Helena Mackenzie - Head of Inward Investment, Film London, UK
• Alfonso Martínez - Altea Advisors Group, Madrid, Spain/Miami-Dade County
• Eric Mathis - Founder / Producer, Ondamax Films, Miami-Dade, L.A., France
• Joe Menendez - Director (STAR TREK: PICARD, LADRON QUE ROBA LADRON, HENRY DANGER)
• John Pagano - VP, Paramount Digital Studios
• Kevin Sharpley - Founder, Kijik Multimedia, Miami-Dade
• Matthew Stein - Director of Development / Exec Producer, G Unit Film & Television
• Veronica Sullivan - Head of Global Production External Affairs/Head of State & Local Government Affairs and Policy, NBCUniversal Media, LLC
• Prashant Shah – President, Bollywood/Hollywood & Chair Emeritus, MMFM
In Partnership with:
